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In 1857, the American novelist & journalist Fitz Hugh Ludlow released The Hasheesh Eater: being passages from the Life of a Pythagorean, an autobiographical book in which he describes his altered states of consciousness & philosophical flights of fancy while using a Cannabis concentrate. Much of the content is given over to elaborate & detailed descriptions of the visions he experienced after consuming the substance. He also curiously talks of the perils of severe addiction, although such a thing is not normally associated with Cannabis use (& some attribute this to a deep-rooted wish to align himself with his hero Thomas De Quincey & his experience with opium). The book was very popular after its publication & led to a swell of interest in the Cannabis concentrate it described. Not long after its publication, the Gunjah Wallah Co. in New York began advertising "Hasheesh Candy".